Origins
The first Dixons( New Currys) was opened by Charles Kalms in Southend as a photographic studio in 1937. The business flourished during the Second World War, as there was much demand for photographic services and family portraits. By the end of the war Kalms had opened seven more studios in the London area. Unfortunately for Kalms, the demands for portrait services decreased considerably after the war, and he was forced to close all but one studio in Edgware, North London. There are now more than 30 stores across the United Kingdom and more than 7,000 staff working for DSGI.
2006 Dixons rebranding to Currys.digital
On 5 April 2006, Dixons announced that they were removing their brand from the high street and would only be using the Currys brand, Dixons rebranded as Currys.digital an extension of Currys.digital markets itself as a specialist division of Currys aimed at the technology-focused consumer with product ranges such as cameras, personal computers, audio and video equipment - as Dixons had in the past.
Visit Currys Website for more information.
Visit Currys Website for more information.